Do you remember what Gollum called the ring of power in The Lord of the Rings?
J.R.R. Tolkien was reading the human condition when he came up with that little detail. It is our fallen human tendency to grasp a “Precious” to replace Jesus as our functional lord and savior. C.S. Lewis put it like this:
It would seem that Our Lord finds our desires not too strong, but too weak. We are half-hearted creatures, fooling about with drink and sex and ambition when infinite joy is offered us, like an ignorant child who wants to go on making mud pies in a slum because he cannot imagine what is meant by the offer of a holiday at the sea. We are far too easily pleased.